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 Ginny Erickson living room image

How I 

market

 your home

  • Property Preparation

  • Staging and Photography

  • Videography and Virtual Tours

  • MLS Posting and Syndication

  • Flyers and Brochures

  • Social Media Campaigns

  • Open Houses and Broker Tours

  • Direct and Email Marketing

  • Targeted Advertising

Property Preparation

Great marketing doesn’t start with a sign. It starts with presentation. When you choose to work with me, I’ll help you decide which updates matter most and I’ll connect you with a trusted team of professionals. If you are out of town or out of the country, I’ll even project manage the work.

Before picture for home deck listed by Ginny Erickson of Windermere
Before
After picture for home deck listed by Ginny Erickson of Windermere
After
Before picture for home livingroom listed by Ginny Erickson of Windermere
Before
After picture for home livingroom listed by Ginny Erickson of Windermere
After
Before picture for home hallway listed by Ginny Erickson of Windermere
Before
After picture for home hallway listed by Ginny Erickson of Windermere
After
Before picture for home listed by Ginny Erickson of Windermere
Before
After picture for home listed by Ginny Erickson of Windermere
After

Staging and Photography

I provide professional staging and photography to show your property at its best. I invest in professional photography and, when needed, I pay for up to two months of staging, sometimes more.  So, buyers fall in love with your home before they ever walk through the door.

Before picture for home livingroom listed by Ginny Erickson of Windermere
Before
After picture for home livingroom listed by Ginny Erickson of Windermere
After
Before picture for home kitchen listed by Ginny Erickson of Windermere
Before
After picture for home livingroom listed by Ginny Erickson of Windermere
After
Before picture for home entrance listed by Ginny Erickson of Windermere
Before
After picture for home deck entrance by Ginny Erickson of Windermere
After
Before picture for home listed by Ginny Erickson of Windermere
Before
After picture for home listed by Ginny Erickson of Windermere
After

Staging and professional photography can make a huge difference in whether a home sells quickly or sits on the market.  In this case, the homeowner needed to live in her home  while it was on the market.  Look closely and you’ll see we staged the home using most of her own furniture in the configuration she preferred. The professional photography made it shine.

Before picture for home livingroom listed by Ginny Erickson of Windermere
Before
After picture for home livingroom listed by Ginny Erickson of Windermere
After

Videography and Virtual Tours

I create virtual tours of the homes that I list, highlighting what makes them unique or special. These videos appear with your listing on Zillow, Homes.com, and Realtor.com and are promoted on YouTube, facebook, Instagram, and Linkedin.

MLS Posting and Distribution

When I list your home on the Northwest MLS, within minutes, it gets exposure on the largest home search platforms online, including Zillow, Realtor.com, and Homes.com.  Together these sites receive more than 180 million visits every month from active buyers.

Northwest logo
Zillow logo
realtor.com logo
homes.com logo

Flyers & Brochures 

Yes, print still matters. That’s why I distribute attractive flyers and brochures for each listing so buyers have something tangible to take with them—and your home stays top of mind.

 Ginny Erickson of resource image - flyer
 Ginny Erickson of resource image - flyer
 Ginny Erickson of resource image - flyer
 Ginny Erickson of resource image - flyer

Social Media Campaigns 

As soon as a property is listed, social media posts go out on facebook, Instagram, and Linkedin and I continue to promote your property via multiple channels until your property is sold.  

Open Houses and Broker Tours

In addition to broker tours, I hold both in person and virtual open houses until your perfect buyer is found. And I promote these events through multiple channels.

Direct & Email Marketing

To create more awareness and momentum, I use targeted postcards and email marketing to reach both buyers and local agents.

 Ginny Erickson of resource image - e-mail marketing
 Ginny Erickson of resource image - e-mail marketing

Targeted Advertising 

To sell your home faster and for more money, I have invested in Homes.com Boost. This means your listing will appear at the top of the search results when buyers visit the site.

 

If someone shows interest in your home, they will be re-targeted, which means, they will see ads for your home when they visit sites like facebook, Instagram, Linkedin, CNN, Forbes and WebMD. 

I don’t rely on just one channel. I combine online and print advertising to give your home broader exposure and a better chance of connecting with the right buyer.

homes.com ad
target ad  Ginny Erickson of resource image
Photo of print ad  Ginny Erickson of resource
 Ginny Erickson of resource image - print ad
 Ginny Erickson kitchen image

Want to see a customized

Marketing Plan

for your home? 

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